Our Story
Wellies Online was founded in 2007 with a simple mission: to bring the finest waterproof footwear to Australians who live, work, and play in our beautiful and unpredictable climate.
Australian Owned & Designed
We're proudly Australian owned and operated, with our warehouse based right here in Geelong, Victoria. From the moment you place your order to the day it arrives at your door, everything is handled locally by our passionate team.
Our Geelong Home
Our Geelong warehouse is the heart of Wellies Online. It's where we receive, inspect, and dispatch every pair of boots — ensuring that the quality you expect arrives exactly as promised. Being Australian-based means we understand Australia's seasons, from the muddy winters of regional Victoria to the wet tropics of Queensland.
Brands Born in Australia
We're proud to partner with and stock some of Australia's most iconic waterproof footwear brands:
- Stormur — A leading Australian gumboot designer, crafting boots built for the toughest Australian conditions.
- Thomas Cook — A heritage brand with roots dating back to 1924 in Melbourne, synonymous with quality and durability.
- Otway — Named after the stunning Otway Ranges in Victoria, these boots are as rugged and beautiful as the landscape that inspired them.
- WelliesAU — Our own house brand, designed in Australia specifically for Australian feet and Australian weather.
- Clogees — Australia's answer to the classic clog, reimagined for everyday Aussie life. Comfortable, colourful, and built for wherever the day takes you.
Natural Rubber, Naturally Better
We believe in doing things the right way. That's why we focus exclusively on natural rubber gumboots - better for your feet, better for the environment, and built to last. Natural rubber provides superior flexibility, waterproofing, and comfort compared to synthetic alternatives, making it the ideal material for Australia's diverse climate.
Designed for Australia's Climate
From the red dirt of the outback to the lush green paddocks of the south-east, Australia's landscapes demand footwear that can keep up. Every product we stock is selected with Australia's unique conditions in mind — whether you're working on a farm, exploring the bush, or navigating a wet Melbourne winter.
Thank you for supporting an Australian-owned business. We're proud to be part of your story.
